I help companies deliver unique and meaningful experiences through strategy, product & design.
Experience
Led product & design teams across tech startups, design agencies, business groups. My work spans from sleek mobile apps to scalable complex systems.
Recent Work
Building, designing and launching products & services in the fitness, mental health & wellness sectors.
Teaching
Design & Prototyping at Google Tech School • Mobile Product Design at Reichman University • UX Design Mentor at Media Innovation Lab.
Product Design (UX/UI)
Product Management
Research & Insights
Customer Experience
Branding
Innovation Strategy
Workshops & Lectures
SERVICES
selected work↓
move
Subscription-based service to book fitness and wellness classes.
VP Product & Design
Co-founding team
Product Management
Product Design
Business Strategy
#1 App in Fitness Apple’s App Store
+600K Users
Reached via UpApp partnership
Panasonic
Product Design
Customer Journey Mapping
Prototyping
User Testing
Panasonic's new-gen home camera offers superb outdoor monitoring with easy setup and adv theft protection.
Volkswagen (Cymotive)
Product Management
Product Design
Prototyping
Volkswagen co-founded Cymotive to develop cybersecurity systems that protect connected vehicles from cyber threats.
CarAlert was designed to monitor a vehicle’s communication systems in real-time, detecting and preventing potential attacks before they can cause harm. The design approach focused on enabling cyber analysts to easily identify threats and investigate potential solutions quickly.
Kodak Smile
UX Design
Concept Design
Prototyping
Usability Testing
AR-based app to embed videos with sound into printed pictures and watch photos take on a whole new life.
UX/UI design for Kodak Smile focused on creating a simple, intuitive experience for capturing and sharing memories. The role involved refining the interface, improving navigation, and ensuring a seamless experience across devices, all while aligning with Kodak's brand and boosting user engagement.
TOTO
Innovation Strategy
Concept Design
Product Design
Prototyping
A leap forward in personalized bathroom experiences from the world's largest bathroom manufacturer
INU
Product Design
Customer Journey Mapping
Prototyping
User Testing
A foldable electric scooter designed for urban commuters seeking a blend of style and functionality.
Singlecue
Interaction Design
Product Design
Prototyping
User Testing
Product Strategy
Control your TV, media and smart homes devices using touch-free gestures
Some of the projects shown here were executed during my incredible time at Zemingo 🤍