Powered by passion and purpose, I fulfill clients' business & strategic goals through the creation of human connections.

SERVICES

  • From consumer products to complex systems, I plan and design memorable interfaces. I have vast experience shipping high-impact consumer and enterprise products.

    My work spans mobile, web and enterprise applications, where I treat every last design detail with care.

    I get excited about zooming out, understanding the bigger picture and who I'm designing for, and zooming in, paying attention to fine details and craft.

    — Offering:

    UX Design • UI Design • Visual Design • Prototyping • Interaction Design • Digital & physical product design

  • From strategic roadmaps to specific product definitions on JIRA, I collaborate closely with product, development and marketing teams to deliver features and products that your customers will use and buy.

    Identify and align market needs to reach better ROI and meet business objectives.

    By validating your product idea with the market, I will gain insight into how to improve and increase the likelihood of a successful launch and product release.

    — Offering:

    Agile Product Development • Product Discovery & Validation • Strategic Roadmap Development • Product-Market Positioning Strategy •. Growth Strategy and Optimization

  • The service economy is growing, and positive experiences are the primary way that consumers choose one provider over another.

    I use a Human-Centered Design approach and utilize research methods to understand your customers and create delightful, differentiated services to keep them engaged.

    By creating a Customer Journey Map, I go beyond the screens to shape intentional, meaningful experiences and interactions across the customer journey.

    — Offering:

    Customer Journey Mapping • Service Blueprinting • Co-creation Workshops • Research and Analysis Prototyping and Testing • Service Design Strategy • Stakeholder Engagement • Design Thinking Workshops

  • Get to the bottom of things by deeply immersing myself in your business, by collecting data, reports, trends and original findings, filtering through early insights and recommendations for further discovery

    observations and interviews tell what users expect from your products and services and what innovations they would like to see.

    The data is the basis for discovering trends at an early stage, developing a targeted product and service strategy and UX/UI approach, and helping to incorporate them into product development.

    — Offering:

    In-depth Interviews • Observations • Usability Testing • Guerrilla Testings • Prototype Testing • A/B Testing • Competitive Analysis

  • Discover new frontiers of growth while breaking free from the constraints of legacy systems, processes, and culture.

    — Offering:

    Opportunity assessment • Go-to-market strategies • Business design • New business model creations • innovation capability development

  • Branding is all about defining the meaning of your brand before the market does it for you.

    Gather info about your brand and your audience, ask questions, uncover insights and combine what's true with what's to come.

    I determine your strengths and position your brand to differentiate from competitors and drive preference—unlocking your unique personality and core values to ensure your business is future-ready.

    — Offering:

    Visual Identity Design • Brand Storytelling • Logo Design • Brand Strategy Development • Brand Audit and Analysis

  • I have 10+ experience running UX/UI courses and conducting Design Thinking workshops in academia and businesses.

    Design Thinking workshops are all about collaboration and problem-solving.

    For a design company, you can hold a Design Thinking workshop with your direct team to tackle a complex design challenge you’ve been struggling with.

    However, Design Thinking workshops aren’t just for designers; they are also increasingly used to teach professionals at your company how to innovate and problem-solve.

    — Offering:

    Lectures and hands-on workshops on Design Thinking, User Research, Synthesis & Ideation, UX/UI Design lectures

APPROACH

HUMAN-CENTERED

I integrate three core elements into every project: people, businesses, and interactions.

CREATIVITY & DATA

I leverage data-driven insights with creative thinking to innovate solutions from idea to execution.

BRANDS I’VE WORKED WITH

Panasonic

Polaroid

AT&T

Kodak

TOTO

Cisco

AVG

Volkswagen

HERE Mobility

Bank Hapoalim

Ayalon

Move

Spacing

Allen Care

SECTORS I’VE ENGAGED IN

Automotive

Retail

Fitness & Wellness

Insurance

Finance

Lifestyle

Technology

Entertainment

Healthcare

Smart Home

Cybersecurity

Food & Beverages

Education

Manufacturing

Got a project? Let’s talk